MOODBOARDSDIRECTIONSART DIRECTION
A moodboard settles direction before anyone opens Photoshop. A named direction can be defended in a meeting, a pretty picture cannot.
Four named directions: cinematic casual, city predator, trail conqueror, techwear. Each with its own light, framing and typography.
The name of a direction is a tool here, not decoration. In a meeting you defend a sentence, not a picture.
4 directionseach named and defended