About
I design for outcomes. For nine years I have run campaigns for brands such as Frugo, Black Energy, Helikon-Tex, Direct Action, M Club Maniewski and Filharmonia Krakowska: from concept and key visuals, through content series for social and e-commerce graphics, to landing pages, mailings and ads analytics. I work in a loop: analysis, hypothesis, design, measurement, iteration. That is how I know which creative sells and why. I lead juniors, commission photo and video shoots, and deliver whole concepts from brief to a results report.
I also design things that are not campaigns: film, games, music. That is where I learned to turn abstract brainstorm assumptions into something concrete enough to produce and to measure. I know the technology from the inside, so in a meeting I can say straight away what is feasible on this budget and this deadline, and what will stay a nice slide. The result has to be a story and a number at the same time.
Updates
Site moved from Framer to my own server
The whole site moves onto my own infrastructure. This is stage one.
Trade-show kiosk back online
The MSPO 2026 catalogues are live again, along with the stats page.
Eight projects are now on the site
Each with a write-up, numbers and a gallery. The list is below.
Now on the site8
AI video campaign, from idea to production
Three acts, four generatively cast characters, nineteen storyboard frames. Expand
A trade-show catalogue that measures itself
An offline kiosk app, 340 sessions in three days and a behaviour report. Expand
Branding and identity
My own brand from the mark to merch. Red, black, no exceptions. Expand
A site that is part of the release
Framer, video backgrounds, design to publication without a developer. Expand
Art Direction and Motion
Two FMCG brands, one process: research, storyboard, styleframes, animatic. Expand
Four named visual directions
A moodboard settles direction before anyone opens Photoshop. Expand
Proof: key visuals, packshots, social
E-commerce creative on one component system. Plus 11% transactions year on year. Expand
Motion: social, campaigns, AI video
Fourteen clips across six years. Motion has to stop the thumb and move the number. Expand
Earlier
Creative system for Volcano
Eighteen system boards, from brief to the D+7 readout card.
Closing the employment chapter, going on my own
After four years in clothing e-commerce I am going out on my own.
What I work with
19Design
Production
Productivity
Career
Digital Designer, Storytell AI Art Director
Outdoor and tactical clothing, e-commerce across more than a dozen markets: plus 11% transactions year on year and 64% less time to produce banner packs.
Content Creator
Education and extended reality: a series of materials that became a permanent part of the curriculum.
Graphic-Audio Designer
A cultural institution: graphic and audio identity for live events, from poster to soundtrack.
Content Creator
Beverages and FMCG: a new-flavour campaign, up to 1.2M organic reach a month with motion.
Education
Create and shape with the future
Joy Academy
Interaction Design
Practice Design with Tomasz Biskup
Digital Design
University of the National Education Commission, Kraków
School of Tutors
Collegium Wratislaviense, Wrocław
SPOT Acting and Television School
Kraków Schools of Art
Recognition
Animation and sound design for a concert
Podgórze, Kraków
Mapping and sound design for a concert
UKEN, Kraków
Minister of Education and Science scholarship
University of the National Education Commission
Award for best animation in a stage production
Teatr Niewielki, Warsaw
How this site was made
Designed in Figma, written by hand, deployed on my own server. No content management system, no build pipeline. Motion driven by the scroll axis, glass with refraction computed on the fly, zero shadows.
Contact
Kraków / remote · I reply within 24 h